Customer Profile: Pragyaa Maheshwari

Pragyaa has her hands full looking after her three children and her home but also manages to find time to freelance as an interior designer, home stylist and space management facilitator. Design fascinates her and travel and learning about local cuisines are her passion. She is a regular at The Organic World store in Bellandur and talks about her shopping experience.  

The Organic World: What is your guiding philosophy when it comes to shopping for your home whether it’s for groceries, staples, homecare…
Pragyaa Maheshwari: As a mother, my utmost priority is definitely the health of my family. One of my children suffers from eczema and is prone to bouts of asthma, so my focus on health has also grown. I started to learn and know more about organic produce from a few of my friends who had their own farms where they grew organic fruits and veggies, some who were directly sourcing from farmers and others who run their own organic stores. It was an eye opener to learn about the pesticides that actually go into our food; the whole ecosystem has been affected due the adulteration of everything around us.

TOW: How has shopping at The Organic World helped you stay true to your philosophy?
PM: I have been shopping at The Organic World for the past 8 months. In the beginning, I would go and personally choose the veggies and fruits. The staff is extremely helpful so it became very easy for me to get my delivery done at home – they are just a phone call away. They keep sending me regular updates about the availability of fruits and veggies and other items that I have asked for. This allows me to ensure that I get a ready supply of organic essentials. They have a wide range of products from fruits and veggies to staples and homecare, which fall into the organic bucket, allowing me to stay true to my philosophy of creating a home that is as chemical-free as possible.

TOW: What are some of your favourite items that you feel are a must-buy at the store?
PM: A few of their items that I really swear by are hand pounded Sonamasuri rice, jowar, buckwheat flour, desi ghee, Himalayan Rock salt and organic jaggery. 

TOW: How has shopping at TOW helped enhance or change the way you focus on healthcare  or wellness or cooking?                                                                                                                                                                                                      PM: The fact that I can enjoy easy accessibility to get all these things – it’s just a phone call away – has been great. I am bad at filling forms, so this easy accessibility has changed my experience of cooking and homecare. Choosing organic products has opened my mind to new cooking experiences: that buckwheat flour can be used to make puris that are tastier and definitely healthier than those with maida!

TOW: Has shopping at TOW helped you become a more mindful shopper?
PM: Yes. I think, overall, the more you start being aware of what you are buying off the shelf, the ingredients, the supply chain, the shift happens very organically and effortlessly.